Secrets Your Grocery Store Don’t Want You to Know

Secrets your grocery store don’t want you to know. Everyone knows that grocery stores are not non-profit businesses, they are in business to make money. But not everyone knows many of the secret techniques they use to keep you in the store longer and hopefully, as a result, spend more money.

The term supermarket itself describes the way your local grocery store has evolved into warehouse-sized mega markets. And with competition at an all-time high, these supermarkets are using every bit of new technology they can find to keep your loyalty and your dollars flowing.

Secrets Your Grocery Store Don’t Want You to Know

It is not by accident that when you walk into most supermarkets, you begin in the produce section. There are two reasons for this. First, this section contains the most perishable items, so the store is looking to move these products the quickest.

Second, psychological studies have proven that if you start off choosing healthy items for yourself, you are more likely to allow yourself less nutritious items in other aisles. Also, light bulbs with a slightly bluish tone are used in the produce section, and the greens are frequently misted because this makes them appear more lush and desirable.

Secrets Your Grocery Store Don’t Want You to Know – light bulbs with reddish tints are used in the meat department, and yellow ones are utilized in the bakery.

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Secrets Your Grocery Store Don’t Want You to Know

Fresh fruits and vegetables on a shelf in a supermarket

Even the music that is you think is simply background noise has been scientifically studied to increase your spending. The soundtrack most experts recommend is designed in such a way as to keep customers moving through the store at a slower pace. One study proved that music with a tempo below 72 beats per minute resulted in the average customer spending over 30 percent more than when the music was turned off.

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Secrets Your Grocery Store Don’t Want You to Know

Aromatherapy has long been used in grocery stores.

In the past, the scent of fresh flowers was used to mask less than pleasant odors such as the fish counter. Several recent studies have proven that the smell of fresh melons in the air resulted in a fourteen percent increase in spending. Other stores are currently testing different odors for different departments like the smell of bread baking for the bakery section and the scent of roses in the flower department for example.

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Secrets Your Grocery Store Don’t Want You to Know. Aromatherapy with the smell of freshly baked bread

The way the store is laid out is not accidental either. Most store owners know that their customers tend to buy at least one item from the dairy section when they are in the store. This is why you will find that most dairy sections are all the way in the back corner of the store. They are forcing you to walk through the entire store twice, so the odds are in their favor that you find at least one or two additional items before you leave. So hopefully the next time you go to the grocery store, you will keep these things in mind, stick to your list and save a little money.

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  1. Stores are really smarter than we thought. Milk and beer is almost always in the farthest corners as well as bread.Most of these make me wanna barf! Good info!

  2. Wow I didn’t know grocery stores put in so much effort with their layouts, smells, music etc to influence shoppers. I’m gonna keep an eye out for all of these things next time I get groceries, hopefully they won’t affect me and I can save some money. Very interesting article!

  3. What an interesting topic, it is amazing how these stores utilize pshychology to increase sales. Much “food for thought”.

  4. This is very informative and well described. It’s easy to understand all the points being made about these grocery store secrets. I enjoyed it a lot and will share what I learned with all my friends.

  5. I did not know about the grocery stores using music to make a consumer buy more! It makes sense to me though. That is a very interesting point in this article. I guess the music can be relaxing and allow me to browse more.

    Also good point on the aromatherapy. I know at my favorite grocery store I always buy the bread because it smells so good. I cannot help but make a purchase if something smells appealing.

  6. This is very informative and well described about Secrets Your Grocery Store.I enjoyed it a lot and will share what I learned with all my friends.

  7. Thanks for the interesting tips! I also once heard one about music with certain tempos in order to subconsciously slow customers down so they purchase more… as a consumer it is always good to stay aware!

  8. these are some great insight into grocery shopping that i have to keep in mind next time i shop. stick to the list and get out!

  9. This is very informative and well described. Definitely going to be more aware the next time I go grocery shopping.excellent fresh list of tips and tricks when it comes to subtle moves grocery store’s make that consumers miss.Oh my gosh this is shocking!! Thanks for sharing

  10. Wow! I didn’t know the stores were laid out this way for a reason. Also the lighting it seems is used for different purposes with the different colored light bulbs. Thanks for all the tips. This article makes more people aware of the stores’ tricks.

  11. Very interesting article. Another trick to find fresher products is to look for it at the bottom of each shelf of the product that you are looking for (bread, milk, etc).


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