Believe it or not, companies are already focusing their efforts on holiday campaigns. Although Black Friday and Cyber Monday are still several weeks away, they’ll be here before you know it. It’s essential to prepare early to maximize your brand’s visibility and boost sales—and thankfully, we can help you achieve your goals this season. Without further ado, here are our tried-and-true holiday marketing tips for small businesses.
Ask for Reviews
These days, everybody checks reviews on Google, Yelp, and company sites before they purchase a product. During this time of year, an abundance of people will rely on your reviews to determine whether they should shop with you or another company. If you don’t already have reviews from your customers on your site, think about asking them to provide you with feedback before the holidays arrive.
Offer Discounts or Free Gifts
Everyone is shopping for their coworkers, friends, and loved ones around the holidays—why not reward customers for supporting your business? Secret customer appreciation sales, for example, are a hit because they make shoppers feel special. Plus, people expect to see more deals toward the end of the year, whether you decide to provide shoppers with discount codes, free shipping, reward points, or other incentives. These gestures will keep consumers coming back throughout the weeks leading up to the holidays.
Consider How You’ll Advertise Your Promotions
Your sales are only as good as the response you receive from them. Ads are ideal for holiday sales since they’ll drive the traffic needed for a successful campaign. If you have a brick-and-mortar store, be sure the store details appear on search engine results pages. This will make it easier for customers to visit your location or contact you for more information.
Think of it this way: your involvement shows your investment in your business. One of the easiest ways to get involved during the holiday season is by being festive. Seasonal packaging is memorable, and holiday-inspired e-mails and social media posts can also attract plenty of people. Your company can also participate in local affairs; set up a table at a local event or festival and gain publicity that way. On the same hand, we suggest partnering with a charity—after all, this is the perfect time of year to do so!
Prepare for Anything and Everything
Last, but certainly not least, you must brace yourself for the inevitably large influx of customers. Be sure to stock enough products; even if you think you have enough satisfy your customers, have extra on top of your usual inventory. Additionally, too much online traffic can slow your website—and trust us, the last thing you want to do is frustrate anyone who visits your site. Make sure your server can handle all the active sessions by testing it before you launch your holiday campaign.