What is Twitch and why is it so popular is a question being asked more and more frequently. Why? Because Twitch, the ubiquitous Twitch, keeps getting bigger and bigger. Twitch already has over 140 million users monthly. That means it has more viewers than CNN during prime time.
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The aggressive business plan of Twitch has seen it already nipping at the heels of YouTube in terms of the number of subscriptions and ad revenue. Which begs the question, what is Twitch and why is it so popular?
What is Twitch?
What is Twitch? Twitch is a live streaming service that is now mostly dedicated to gaming. Gamers around the globe watch each other play every type of game across all kinds of systems. Another important answer to the question of what is Twitch is that Twitch is a subsidiary of Amazon.
History of Twitch
Justin TV was a comprehensive streaming website with several content channels and gaming launched in 2007 by Justin Kan and Emmett Shear. Gaming became so vital to Justin TV that it opened a service specifically dedicated to gaming in June 2011: Twitch TV. The number of viewers and streamers increased exponentially so quickly that Amazon.com could not let it pass.
Amazon purchased Twitch in August 2014 for a sum of 917 million dollars! The money provided Twitch with much-needed technology support from Amazon. It coupled its existing base with an increasing interest in e-sports, helping it to expand even more rapidly.
So that answers what Twitch is. The other fundamental question is why Twitch is so popular. Why does someone spend so much time watching other people play a video game? The following reasons explain why the popularity of Twitch has been rising.
Twitch Platform Accessibility
Twitch is easily accessible so that anyone can stream in: it even has consoles with built-in streaming ability. Because Twitch enables you to stream in from virtually anywhere on the globe, it provides a lot in terms of variety with the added advantage of a live broadcast.
Twitch can stream tournaments from many competitive games. Hence many players will be able to watch their favorite nation, players or teams compete.
Twitch gaming enables players to improve their level of the game because they can get tips from other better players who stream their games. You can also preview a game that you need before buying it. If you need to play a game, but there is no time, you can watch it from your Apple or Android device as you commute to work.
Twitch Is Entertainment For Gamers
Many people tune into a specific streamer to get entertained, irrespective of the streamer’s game level. This stream-of-consciousness approach works mainly because of the streamer’s sense of humor and personality, which keeps viewers laughing. Every mistake or accomplishment is broadcasted live to viewers hence the laughter.
Twitch Has Communities
Like any other online gaming live stream, Twitch enables the formation of a gaming community. The fact that like-minded people can enjoy watching the game being played while socializing is a key factor in its success.
This enables successful streamers to carry out in-game activities with fans of the stream. By creating a community where people can converge to watch their favorite streamer, they gain insights into the game and the players.
Twitch Chatting Is Very Popular
Why is Twitch so Popular? One of the main reasons is that Twitch Chat channels enable people watching to chat with the streamer. Viewers can ask questions, make jokes, give advice, and share ideas with viewers. Like the internet, Twitch can be hilarious, and everyone is free to remain anonymous using their username.
Twitch Fan Gaming Conventions
Each year Twitch hosts a convention (TwitchCon) that celebrates gamers. This celebration also focuses on developers, publishers, creators, and moderators. The event’s main features are cosplay content, game exhibitions, and panels.
In other words, it provides an opportunity for gamers and fans to see what they do and how they can sustain their content. The fact that this convention has grown in popularity is a major understatement.
The event has gotten so massive that there are now two events each year, one in Europe and one in the U.S.
In 2022, Amsterdam and San Diego hosted the event, which included meet and greets, live performances, and massive gaming competitions. TwitchCon 2023 is expected to be even more massive, and the two brand-new locations for the conventions are Paris and Las Vegas.
Twitch As A Source Of Income
Twitch offers associate programs that allow modern gamers to earn money through a shared ad revenue system. The better you are at a game or, the more personality you have, the more money you can make. Not surprisingly, top gamers also receive many endorsement offers.
Twitch has no language barriers because it enables you to stream in your language. Since a game can be transmitted in various languages, endorsements can come from anywhere worldwide. Master gamers can easily make six-figure salaries annually.
What is Twitch? It is no longer a small website. What is Twitch and why is it so popular? Twitch is a real community that enables the interaction of passionate gamers. Ar this point, Twitch seems unstoppable, having acquired the support of Xbox and PlayStation and millions of subscribers and fans worldwide.