In today’s digital world, it is tough for parents to keep track of what their children are up to in the real world, much less what they are doing with their computers and smartphones. According to Jennifer Halicki, CEO of JW Maxx Solutions, and an expert in the field of online reputation management, parents need to be vigilant when it comes to what their children are sharing over the internet.
What is happening with Facebook, right now is a perfect example of how information put on the computer is being used and manipulated by large corporations. Hundreds of millions of Facebook users have recently found out that the information they thought they were sharing with family and friends, was being farmed out to multiple data-gathering companies to be used for target marketing. As more and more of this data breach is being found out every day, the one thing that is certain is that your information is being shared or sold to a multitude of companies for a variety of reasons.
The next crucial step in using social media is to protect yourself and protect your information. The first thing I recommend as @reputaionlady is to make sure that all of your privacy settings are set to the highest level. This means that only friends and family that you have accepted into your circle can see your pictures and information. Also, do not use the large media sites to click through to do anything such as shop or book travel. Instead, close down all your social media sites first and then go directly to the booking site or store website to shop and compare prices. Also, only create a user profile when you are going actually to do business with that company. The more information you give away, the more marketing will be directed at you; it is that simple.
The other top recommendation that I have for anyone using social media sites is not to share any personal opinions about anything. As Laura Ingram found out last week, people’s views are very different and voicing an idea that is not all-encompassing can be detrimental to both your business and your personal reputation as well. So the proper use of social media is what it was initially intended to do. Keep in touch with family and friends, but keep your circle small, make sure you are speaking with the real people in your life, and always keep it positive.