Online reputation management firm JW Maxx Solutions based in Phoenix and Scottsdale Arizona offer these great tips.
Technology is giving us new ways to do business, which is changing by the day. Today the average Small Business is not limited to customers within a one hundred mile radius of their brick and mortar location.
The ability to do business online has opened the door to the possibility of doing business with people from different cities, states, and countries. Capacity to do business as this has also
created the need for online reputation management firms such as Phoenix-based JW Maxx Solutions
You may think that a company’s reputation speaks for itself and that no business needs a reputation management firm unless they are trying to suppress bad publicity.
Many people feel that a company using a reputation management firm has something to hide. Those same individuals believe that anyone accused of a false accusation crime looks guilty if they ask for a lawyer.
Reality check; your reputation can be ruined by someone that is not being honest, and innocent people are given bad reviews or negative comments by ex-employees or their competition.
Online reputation management has more to do with how your business appears when people look at search engines than it does with someone filing a negative complaint about you. Just like other online reputation management firms, JW Maxx Solutions gives friendly advice about what you should be doing, and how to do it.
You should be protecting your brand by being more proactive. You need to have the content on your web pages organized appropriately, and you need to be ready to respond when something negative that is posted about you or your brand.
One way to help manage your online reputation is to use your company name in places like the HTML and the URL to your pages. This makes you appear to be more relevant to search engines.
You want to make sure that when you are referring to your company, you use the company name. Familiarity brings confidence from people, this gets your name out there, and people associate the name with you.
People have more trust in the first ten sites that appear under a keyword. Getting other sites that have things in common with your site to link to your site since this registers to the search engines that you are popular, and they will increase your ranking, thus increasing your reputation.
Using social networks like LinkedIn to help get your brand name out to the public. You can also use Facebook and Twitter to get your name out there where people see it and become familiar with it.
Be diligent in the way you watch your online presence. When you see something about your company that is negative, contact the creator to see what the problem is and if there is anything you can do to help resolve the issue.
An online reputation management team means improving your reputation with the search engines and addressing every negative comment you find about your business. Online reputation management will take a great deal of your time, but your efforts will be worth it handsomely.
In conclusion, an online reputation management firm ensures that a company is not poorly seen in the eyes of the public because of the bad press. A reputation management firm can even handle customer relations when a complaint has been filed.
Read more about Tips for small business reputation management
JW Maxx Solutions- Online Reputation Management Company