Changes to how Instagram content will appear in the app’s feed have sparked a backlash among some of its users.
The app plans to switch to “algorithmic timelines” – sorting posts according to users’ interests – rather continuing to list them chronologically.
Celebrity are worried their photos may no longer be seen by as many people and have urged their followers to “turn on notifications”.
But Instagram said there was no reason to panic.
The shift will bring the app in line with the way news feeds are ordered on Facebook, which is owned by the same company.
An online petition called Keep Instagram chronological also emerged, drawing more than 317,000 signatures.
While the movement has grown into a top trend on the site, others users have begun to express their frustration at “annoying” requests, with many saying they would not be turning on any notifications.
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